Public Policy (WIPP) Releases Annual National Survey Results on Top Issues
Impacting Women Business Owners
Women Impacting Public Policy (WIPP) shares new data on the
top issues impacting women-owned small businesses with the release
of the results of the 2014 WIPP National Survey. According to WIPP’s National Survey of Women
Business Owners, the economy continues to be at the forefront of women business
owners’ minds, but they remain cautiously optimistic. Three-quarters of the
women surveyed expect their revenues to increase and more than half believe
their company will grow, with six in ten reporting plans to hire new employees
in the coming year.
Nearly half of all respondents report a strong impact on
their business by governmental regulations, continuing a steady rise since
2012. One of the biggest changes in
regulations on their business is the implementation of the health reform
While healthcare is still an important issue according to
the 2014 survey, fewer women business owners are offering benefits than ever
reported before due to prohibitive cost.
Offering healthcare to employees is less likely to be perceived as a way
to attract better employees and the expense prevents most smaller companies
from providing coverage.
Business Owners & Contracting
• Among respondents to this survey,
the proportion of federal contractors is about one business in three. Federal contractor status is greatest among
companies with annual revenue over $250K.
• Since the previous year’s survey,
Subcontracts have gained in terms of the proportion of contracts, and contracts
are now split 50/50 Prime versus Subcontracts.
Companies with lower revenue are more frequently Subcontractors, while
higher revenue forms tend to be Prime contractors.
• Nearly six respondents in ten (58%)
think the WOSB procurement program would benefit from giving contracting
officers the ability to award sole source contracts.
• An overall inability to compete
with larger companies is the single greatest barrier to business growth, cited
by respondents (50%). This was named
more often by minority owned businesses and by younger respondents.
• The proportion of businesses
seeking outside funding remains steady, at just under four in ten. Minority owned businesses and younger
respondents were less successful in obtaining outside funding, and often are
unaware of where to seek funding.
• Slightly more companies received
funding through bank financing backed by SBA in 2014, up 4% from last
year. Most used the funding to finance
the existing business.
• 13% of all respondents are
currently exporting a product or service, with 30% considering exporting in the
• On average, they export to 5
• Of those respondents that are
currently exporting, on average 20% of their total revenue comes from
Business Owners & Politics
• 63% of survey respondents have
contributed to a political campaign with a majority giving to a presidential
For the full
results, see the 2014
WIPP National Survey of Women Business Owners.
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Thank you to AllPoints Research for providing the research,
design, implementation and analysis of this data.
AllPoints Research is a full-service marketing research firm
that employs state-of-the-art quantitative and qualitative techniques to
deliver accurate, prompt and insightful results.
For over 30 years, the AllPoints team of professionals has
worked with clients in a broad spectrum of industries and markets, such as
pharmaceuticals, healthcare, agribusiness, and animal health.