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Anjali(Ann) RamakumaranJune 2015 WIPP National Partner of the Month

WIPP Annual Survey

Women Impacting Public Policy (WIPP) Releases Annual National Survey Results on Top Issues Impacting Women Business Owners


Women Impacting Public Policy (WIPP) shares new data on the top issues impacting women-owned small businesses with the release of the results of the 2014 WIPP National Survey.  According to WIPP’s National Survey of Women Business Owners, the economy continues to be at the forefront of women business owners’ minds, but they remain cautiously optimistic. Three-quarters of the women surveyed expect their revenues to increase and more than half believe their company will grow, with six in ten reporting plans to hire new employees in the coming year.   

Nearly half of all respondents report a strong impact on their business by governmental regulations, continuing a steady rise since 2012.  One of the biggest changes in regulations on their business is the implementation of the health reform law. 

While healthcare is still an important issue according to the 2014 survey, fewer women business owners are offering benefits than ever reported before due to prohibitive cost.  Offering healthcare to employees is less likely to be perceived as a way to attract better employees and the expense prevents most smaller companies from providing coverage.

Other survey highlights:


Women Business Owners & Contracting

             Among respondents to this survey, the proportion of federal contractors is about one business in three.  Federal contractor status is greatest among companies with annual revenue over $250K.

             Since the previous year’s survey, Subcontracts have gained in terms of the proportion of contracts, and contracts are now split 50/50 Prime versus Subcontracts.  Companies with lower revenue are more frequently Subcontractors, while higher revenue forms tend to be Prime contractors.

             Nearly six respondents in ten (58%) think the WOSB procurement program would benefit from giving contracting officers the ability to award sole source contracts.


Access to Capital

             An overall inability to compete with larger companies is the single greatest barrier to business growth, cited by respondents (50%).  This was named more often by minority owned businesses and by younger respondents.

             The proportion of businesses seeking outside funding remains steady, at just under four in ten.  Minority owned businesses and younger respondents were less successful in obtaining outside funding, and often are unaware of where to seek funding.

             Slightly more companies received funding through bank financing backed by SBA in 2014, up 4% from last year.  Most used the funding to finance the existing business.


Export & Trade

             13% of all respondents are currently exporting a product or service, with 30% considering exporting in the future.

             On average, they export to 5 countries.

             Of those respondents that are currently exporting, on average 20% of their total revenue comes from exporting.


Women Business Owners & Politics

               63% of survey respondents have contributed to a political campaign with a majority giving to a presidential campaign.


For the full results, see the 2014 WIPP National Survey of Women Business Owners.


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Thank you to AllPoints Research for providing the research, design, implementation and analysis of this data. 


AllPoints Research is a full-service marketing research firm that employs state-of-the-art quantitative and qualitative techniques to deliver accurate, prompt and insightful results.


For over 30 years, the AllPoints team of professionals has worked with clients in a broad spectrum of industries and markets, such as pharmaceuticals, healthcare, agribusiness, and animal health.


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