ExportNOW Home Resources Past Webinars
Keep Your Guard Up
12:13 PM JULY 26, 2013
How Do You Say Pickle in Chinese?
By Roz Klann
As more women-owned businesses expand into the global marketplace and focus on exporting as a growth opportunity, a critical issue is often overlooked - the role of intellectual property (IP). IP is the set of laws, rules and restrictions that "your stuff" - the goods and services you sell - actually your stuff. The reality is, though, we as small business owners don't know enough about these protections. And they are often the only things protecting our products beyond our borders.
According to the U.S Patent and Trademark Office (USPTO), only 15% of small businesses with international sales know that a U.S. trademark only provides protection within the United States. No protection, no profits - which hurts everyone. The theft of American IP costs the U.S. economy $300 billion a year, or roughly 2.1 million jobs. Such sobering statistics underscore why programs like WIPP's ExportNOW are vital to the women's business community. By offering educational workshops, mentoring, and strategy development, WIPP ensures women entrepreneurs have the knowledge and resources needed to succeed and protect their businesses overseas.
While understanding the link between IP protection and exporting is simple, navigating the tangle of trade agreements and variations country to country is a real challenge--and an even greater concern. Take, for example, India--a country of more than one billion consumers with which U.S. trade tops $50 billion annually. It is a place where you would think trade is vibrant and protected as a pillar of growth. But that is not the case.
A recent report by the Global Intellectual Property Center (GIPC) on India's IP laws warns small businesses to be cautious and proactive in protecting their IP before exporting. As a member of the World Trade Organization (WTO), India is obliged to maintain IP protections. Yet, India's software piracy rate is 63% representing a commercial value of nearly $3 billion. Similarly, the U.S. music industry loses $430 million due to online and mobile theft. India finished last year in the report's International IP index - even behind Russia and China who have notoriously poor reputations for IP protection. Congressman Erik Paulsen (R-MN) remarked, "We are seeing a disturbing trend, where India is turning inward; in which India is directing barriers to trade and investment, and discriminatory practices."
The business community has expressed serious concerns about patent violations, compulsory licensing, and piracy in India--discouraging American innovation overseas. India's promising business climate and growing middle class are a great potential market for small and medium-sized businesses looking to expand, but recent policy and judicial decisions invalidating IP rights create uncertainty for foreign investment. India's case demonstrates the negative effects of weak IP protections on businesses; however, India remains an outlier for IP systems within the international community. The global marketplace continues to offer unmatched opportunities for women owned businesses to expand and tap into new markets overseas and ExportNOW is positioned to ensure these international opportunities become entrepreneurial success stories.
November 28, 2012
Sullivan, WIPP Government Relations
I had the privilege to participate in a White House Business Council meeting
focusing on the fiscal cliff. After briefings from Jeffrey Ziets, the
Obama Administration's point man on the federal budget, and Alan Krueger, Chairman
of the President's Council of Economic Advisers, our group broke into smaller
sessions. Since increasing women exporters is a WIPP priority, the
session led by Chairman and President of the Export-Import (Ex-Im) Bank, Fred
Hochberg caught my attention.
According to Chairman
Hochberg's numbers, the Ex-Im Bank exceeded expectations in 2012 by financing
over $35 billion in exports—a new record. That support translated to $50
billion in export sales, more than 250,000 American jobs in over 3,000
companies covering every sector of commerce. More importantly, $6 billion
flowed directly to small businesses while finance authorization to women-owned
and minority-owned businesses increased by 16.5%. You can find these numbers,
and many more on the businesses affected in the FY 2012 Ex-Im Bank Annual
you might be surprised at just which businesses are getting involved with
When I asked the Mr. Hochberg for some advice to interest women business owners
in exporting, he offered this example: "Miss Jenny's Pickles” is a
women-owned small business (and I mean small—they only have four full time
employees) in North Carolina that was not the most likely company to think
about exporting in a tough economy. As the story goes, the owners approached
Mr. Hochberg after he gave a presentation on exporting. And grow they
did—selling more and more pickles to a surprising place. China.
By partnering with resources
available to everyone (for free)—from the Small Business Administration to the
Commerce Department, Ex-Im Bank and North Carolina's Department of Agriculture,
their pickles—available in four flavors—are finding consumers not just in
Tennessee and Virginia, but Beijing and Shanghai. The revenues have allowed for
growth, and it all began with an export business plan and some help from the
Fred Hochberg's big takeaway: if a pickle company in North Carolina can do it,
so can you. Ex-Im Bank is used to working with small businesses and
offers insurance against receivables. The Bank doesn't lend – it guarantees
financing, assisting businesses in obtaining capital.
WIPP's ExportNOW program,
launched last month is just getting started with webinars and information to
assist you in becoming an exporter.
The global economy awaits. And
by the way, pickle is
Resources For Small Business Exporters - Government Can
November 27, 2012
Last week marked the 5th Annual Global Entrepreneurship
Week, celebrating the growing interconnected marketplace in which we all work.
The Small Business Administration (SBA), aligned the goals of that week -
international trade and cooperation - to one of the Obama Administration, the
National Export Initiative (NEI). The NEI is the driving force behind the goal
to double American exports by 2015.
The SBA's International Trade Office is focused on making
America's small businesses a key part of that growth in export. The most recent
post, commenting on Global Entrepreneurship Week, talks about the many
resources available for small businesses.
Click here to find the article.
WIPP has started its own educational and outreach export
component, ExportNOW - linking women-owned businesses to the knowledge and
resources to be successful exporting companies. Check out the ExportNOW tab on
the WIPP website with resources and links to
help your business begin exporting.
Small Business Administration and Exporting in 2012
October 31, 2012
When FY2012 ended at the beginning of October, the Small
Business Administration (SBA) began identifying trends in lending, spending and
agency movement that will continue to be relevant in 2013. These trends offer
good insights to small businesses that rely on the SBA as an indelible resource
to their success.
Business owners know to follow trends with a keen eye -
discerning sound opportunities from temporary fads. Act too slowly and you've
missed a real chance to expand, too quickly and realize you've wasted time,
money, and precious resources.
One trend that should not be overlooked is the impressive
expansion of the SBA in the area of export financing. Consistent with President
Obama's National Export Initiative - seeking to double exports by 2014, largely
through small businesses - the SBA grew at a record rate with regards to
- 106% increase in number of loan guarantees
- 207% increase in dollars loaned; reflecting $923 million
in loans and $1.7 billion in overall small business export
- Since 2009, the SBA has guaranteed more than 6,000 loans
totaling over $3 billion
SBA Administrator Karen Mills, whose leadership was critical
to growth, commented that "these record-setting numbers are proof that our
efforts to streamline and simplify the process have made it possible to get
capital into the hands of small businesses more quickly".
WIPP is standing right alongside the SBA in aiding small
businesses to understand and begin exporting. In the last month, WIPP launched
ExortNOW as an educational program aimed at introducing its members to the
ninety-five percent of the world's consumers who live outside our borders (and
spend two of every three dollars). You can learn more about ExportNOW and its
ExportNOW recently hosted its first webinar featuring the
Department of Commerce and their International Trade Administration Outreach
team for an "Export 101" on what businesses - specifically
women-owned businesses - should know about export. Click
here for the presentation and here for
the podcast. If you have specific questions regarding export, please reach out
to Jason Lalak, email@example.com.
Michelle Thompson-Dolberry Announces Export Program at
June 20, 2012
Michelle Thompson-Dolberry, WIPP Director of Strategic
Initiatives, announced the export
program at the Clinton Global Initiative America to promote export
growth among women-owned businesses: "Through our 61 strategic
relationships and partnerships, we will work to further export capabilities for
current exporters and help others find successful strategies to expand their
business through exports."
Thank you all!
WIPP - President