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LORRI NICHOLSONWIPP National Partner of the Month

WIPP President's Bio

Barbara Kasoff

1156 15th Street, NW, Suite 1100, Washington, DC 20005

Barbara Kasoff is the President and CEO and Cofounder of Women Impacting Public Policy, Inc., a national nonpartisan public policy organization advocating on behalf of its coalition of 4.7 million businesswomen including 75 business organizations.  WIPP identifies important trends and opportunities and provides a collaborative model for the public and private sectors to increase the economic power of women-owned businesses.


Other companies that she has owned and managed are Voice-Tel of Michigan, the fourth largest voice messaging company in the United States, Voice-Tel of Central Michigan, and Voice Response Corporation, a telemarketing and database marketing company.  Barbara also opened and developed Voice-Tel of Australia, a company with 11 offices throughout Australia and New Zealand for the Voice-Tel franchisor.  With her experience, Barbara has been able to incorporate her skills in management, her strengths in communications, and her considerable energies in powering her fledgling companies to secure a solid foothold in the rapidly expanding world of communications. Prior to becoming a business owner, Barbara previously served as Vice President of Customer Service and Senior Vice President of Research and Software Development for World Computer Corporation in Michigan for ten years where her team designed and installed new financial services software for credit unions.  Altogether, she has been a business owner and corporate executive for 20 years, and has successfully sold 3 of her companies.


For many years, Barbara has been an active supporter for small businesses, and women and minorities in business in particular.  She continues this work both nationally and internationally.  She has linked together thousands of small business owners with her voice messaging network, enabling them to communicate directly with one another to improve their businesses, learn of programs, opportunities and appointments in the communities, improve the climate of entrepreneurship, and play a part in public policy making.  Her efforts to unite various organizations, has enabled small business owners to share information with each other, learn from one another, and become better informed in economic and political issues.  Barbara speaks nationally and internationally on issues concerning leadership and advocacy for business women.


Barbara recently completed a term as an appointee to the National Women’s Business Council, an independent source of advice and counsel to the President, Congress and the US Small Business Administration on economic issues of importance to women business owners, and serves on Key Bank’s Key4Women National Advisory Board and AT&T’s Women Entrepreneurs’ Forum.  In 2011 Barbara served as a delegate for the United States at the Asia-Pacific Economic Cooperation Forum (APEC).


In addition, Barbara currently serves as Co-Chair of the National Global Trade and Technology Board of Directors, whose mission is to help reverse the long standing trends in balance of trade deficits by making the task of finding, selling and delivering US products and services into global markets as simple as doing business next door.  She is also a media resource for the White House Project and has been recently cited as CEO of one of the top 3 most powerful nonprofits in Washington, DC.


Barbara has previously served as President of The National Association of Business Owners in Detroit, Vice President of Public Policy for the national NAWBO organization, Secretary for National Women Business Owners Corporation, the Board of Directors for SCORE and on various community Boards, including: Detroit Edison Community Relations Board, Forgotten Harvest, International Institute and Majority Business Initiative.  She has helped develop new and closer relationships with the US Small Business Administration, Women Business Development Centers, and local, national and international corporate leaders.  Barbara has served as a Delegate to the White House Conference on Small Business, was an invited delegate to President Clinton’s Midwest Regional Economic Summit and was the recipient of the State of Michigan Women in Business Advocate of the Year in 1995.


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