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Give Me 5 135: Marketing Tools and Strategies - Determining Your Top Five Agencies for Contracts
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Give Me 5 135: Marketing Tools and Strategies - Determining Your Top Five Agencies for Contracts

Precision marketing to federal agencies is key to successful business development. This Webinar provides participants with tools to determine the right agencies to pursue with very defined market research methodologies and tools. Participants will learn how to master the process of doing market research, how to determine their top five agencies customers, what they buy, who they bought it from, when they bought it, and the procurement method used.

9/26/2012
When: Wednesday, September 26, 2012
3 PM ET/ 12 PM PT
Where: Webinar
Contact: Michael Fravel


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Give Me 5 135: Marketing Tools and Strategies - Determining Your Top Five Agencies for Contracts

Wednesday, September 26, 3-4pm ET, 12-1pm PT

Precision marketing to federal agencies is key to successful business development. This Webinar provides participants with tools to determine the right agencies to pursue with very defined market research methodologies and tools. Participants will learn how to master the process of doing market research via the Federal Procurement Data System (FPDS), how to determine their top five agencies customers, what they buy, who they bought it from, when they bought it, and the procurement method used to buy it. Participants will engage in an interactive session to determine their top five federal agencies based on their company’s line of business.

Course Instructor: Barbara English, President, English Solutions

 


 

About Give Me 5

The Give Me 5 Program, named after the 5% federal contracting goal for women-owned businesses, was created by Women Impacting Public Policy (WIPP) and American Express OPEN to educate women business owners on how to apply for and secure federal procurement opportunities.



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