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GM5: Sizing Your Market: The How and Why of Market Analysis
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Understanding your customer and how to do business with them is a key element to success. Unlike commercial work, federal government contracting information is public knowledge and is accessible to everyone – but you have to know where to look.

1/29/2014
When: Wednesday, January 29, 2014
2:00 PM Eastern
Where: Webinar
Presenter: John Stanford, WIPP Government Relations
Contact: Lin Stuart


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GM5: Sizing Your Market:

The How and Why of Market Analysis

By John Stanford, WIPP Government Relations

Wednesday, January 29, 2014 * 2:00 eastern / 1:00 central / 11:00 pacific


Understanding your customer and how to do business with them is a key element to success. Unlike commercial work, federal government contracting information is public knowledge and is accessible to everyone – but you have to know where to look.

· How much of your product/service does the government consume?

· Who in the government buys what you sell?

· How and when do they buy it?

This webinar provides you with very specific information on how to find the information you need to build a government strategy including a concise checklist for success.

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