LATINA Style Magazine, the premier magazine addressing the needs of the Latina professional and business owner, is proud to present the LATINA Style Business Series. This interactive business development program brings together Latina business owners with key corporations and government agencies that provide the goods and services needed by these outstanding entrepreneurs. Over 22,000 Latina entrepreneurs in over 80 cities have participated in the Series since it's inception in 1998. The series also presents a unique opportunity to corporations to recruit potential suppliers.
Participants are Latina business owners seeking to grow their business and Latina professionals interested in starting a business. Each event typically attracts 200 to 250 attendees. Editorial coverage of each event appears in LATINA Style Magazine and is also posted on www.LATINAStyle.com. LATINA Style Magazine has a distribution of 150,000 with a readership of 600,000, and the website receives an average of 200,000 hits a month.
Hispanic-owned businesses are the fastest-growing segment of the business community. Between 1987 and 1992 they grew at a rate of over 76%; the rate of growth for all firms during the same period was only 26%. Revenues for Hispanic-owned businesses for the same time period increased by 134% versus 67% for all firms. According to U.S. Department of Labor, Facts on Working Women, Latinas are the fastest growing small business in the Swith a phenomenal growth rate of 114% in the last five years. Latinas control 39 percent of the 1.4 million companies owned by women of color in the United States, which gen¬erate nearly $147 billion in sales, according to the Center for Business Women’s Research. More than one-third (34.9 percent) of all Latino-owned firms are owned by Women.
The Business Series Program:
The program emphasis is in creating a solid business foundation for the Latina entrepreneur. Corporate sponsors provide expert panellists to speak about a specific category of expertise. The program covers a wide-range of topics including: access to capital; strategic sales & marketing strategies; professional, technology, and communications services; corporate & federal procurement opportunities.
Presenters will have the opportunity to work directly with the audience, clarifying the issues, addressing the problem areas and highlighting the products, services and procurement opportunities their corporation provides. The outcome is a solid set of leads that can be converted into mutually beneficial business relationships. The development and growth of Latina owned businesses not only benefits Latinas but has a significant positive effect on our economy.
The seminar is a one-day event that includes an exhibit area with a networking breakfast, panel sessions, Latina Entrepreneur Award luncheon with a keynote speaker, a closing networking reception, and a Latina leadership VIP dinner (held the night before and by invitation only). Each participant is given a commemorative gift bag which will have the product sponsors items. An excellent opportunity to reach the growing Hispanic market!