Building Your Business’ Communication Strategy for a Diverse Population

Presented by Sheila Thorne, President/CEO, Multicultural Healthcare Marketing Group, LLC

The last two decades of the twentieth century have seen an explosion in the number of racial and ethnic groups in America. In fact, before the middle of this century, there will be no racial or ethnic majority population in this country.  One out of every two Americans will be a person of color or a person of color who speaks Spanish.

This webinar is designed

• To raise your cultural consciousness and to heighten your cultural sensitivity about how best to develop and communicate messages via traditional and non-traditional media, including social media, with diverse populations

• To deepen your understanding about the significance of race, culture, language and ethnicity in understanding, mobilizing and galvanizing support of public policy by diverse groups

• To provide you with culturally relevant strategies, techniques and tools that will enable you to communicate more intelligently, effectively and respectfully with racially and ethnically diverse U.S. population segments