Women and Technology Today Training 105:

Key Tips on the Benefits, Myths and Risks When Using Social Media for Your Business

January 29th at 11am PT/2pm ET

Have you ever had someone tell you to "get on Facebook” or insist you should be on Twitter, though you weren't really sure why?The pressure to jump into social media immediately, coupled withthe confusion around best practices have led many businesses to make mistakes online. Some of these mistakes have resulted in adamaged reputation, while others led to missed opportunities.

This session will offer a few keytips about the benefits, myths and risks which should be considered when using social media for business.

 Course Instructor: As a social media strategist, Irene Koehler helps businesses, executives, and professionals leverage social media and digital tools to manage their online brand and reputation, aligning their efforts with their overall business objectives. Having spoken everywhere from college campuses to AARP's national convention, from businesses of all sizes to non-profits and professional organizations, Irene understands that all of us, digital natives and digital newcomers alike, have much to learn about how best to engage with the rapidly evolving social web.

Irene spent nearly 20 years in the corporate sector with most of that time as a human resources director.