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News & Press: Coalition Partner News

WBENC: New Women Owned Symbol

Thursday, June 26, 2014  
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There is substantial research validating the buying power of women, especially in consumer marketplaces. Nearly 80% of all purchasing decisions globally are influenced by women, and women consumers are more likely to purchase products when they are made by women. The Women's Business Enterprise National Council (WBENC), WEConnect International and Walmart have joined forces to create a unique symbol for retail labeling of products from women-owned businesses. This new symbol will bring consumer recognition of products provided by women-owned businesses on store shelves both in the US and international markets. Only women-owned business certified by WBENC and/or WEConnect will be eligible to display the symbol on their product packaging.


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