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News & Press: Corporate Partner News

: AT&T DriveMode App on iOS and New Survey Results Now Available

Friday, November 07, 2014  
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Fellow It Can Wait® Advocates,

 

 

 

If the ring, beep or buzz of your cell phone triggers an intense urge to respond, and you find yourself reaching for the phone —even when you’re driving —you’re not alone.

 

A new survey commissioned by AT&T* and Dr. David Greenfield, founder of The Center for Internet and Technology Addiction and Assistant Clinical Professor of Psychiatry at The University of Connecticut School of Medicine, found that twice as many people as self-reported cell phone addiction are showing compulsive phone behaviors —with three-in-four people admitting to at least glancing at their phones while behind the wheel.

While over 90 percent say they know texting and driving is dangerous, many rationalize their texting-and-driving behavior — a classic sign of addiction, according to Dr. Greenfield.

 

 

The study, fielded as part of the Texting & Driving … It Can Wait campaign, was released as AT&T is focused on helping people find ways to resist the urge to text and drive at a potentially deadly moment of temptation.

 

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The AT&T DriveMode®** app for iPhone is now available on the App Store —making it the first free no-texting-while-driving application offered by a major U.S. wireless carrier that works on the iPhone. The app is easy to use. It silences incoming text message alerts, turns on automatically when one drives 15 mph or more, and it turns off shortly after one stops. When activated, it automatically responds to incoming SMS and MMS text messages, so the sender knows the text recipient is driving. It also allows parents with young drivers to receive a text message if the app is turned off.

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The It Can Wait campaign is working with celebrities to help drive adoption of a new social shorthand, #X. You can use it in social media, text or email to signal to others that you’re pausing the conversation before you drive, and that you’ll get back to them when you arrive safely at your destination.

 

Help others take steps to stop texting while driving and consider sharing these posts through your organization’s social media accounts:

 

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A life saving app for your homescreen. DriveMode for iPhone is here. #ItCanWait att.com/drivemode

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Fight the urge to text at the wheel! DriveMode for iOS is here to help. #ItCanWait att.com/drivemode

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DriveMode for iPhone is making it easy to give up texting and driving. #ItCanWait att.com/drivemode

 

Thank you for your continued support!

 

 

 

 

 

 


 

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Compatible device required. Functionality varies by operating system. Auto-Reply feature is available for AT&T postpaid customers only. Auto-reply is not compatible with iMessage or messages sent by third party services. Requires active AT&T Message Backup & Sync service. Data and text messaging rates will apply for download and usage. Technical, network and other service restrictions may apply. Visit att.com/drivemode for additional product details.

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