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Made in the USA Open Call At Walmart

Thursday, May 14, 2015  
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Walmart Asks Entrepreneurs To Pitch Products

Leaf-Chronicle (Clarksville, Tennessee)

Leaf-Chronicle Staff

May 12, 2015


On July 7-8, Walmart will open its doors to new and existing suppliers for the company’s “Made in the USA” Open Call and U.S. Manufacturing Summit.


During the event, current and prospective suppliers will have the opportunity to meet with the company’s senior leaders and merchants to pitch their products for the chance to have them sold at Walmart, on and in Sam’s Club locations, said a news release.


Last summer, Walmart hosted its first-ever Open Call event where the company held more than 800 meetings. Following the day’s meetings, Walmart made deals with hundreds of innovative new products, from crab cakes to taco plates.


“Open Call is a unique opportunity to find great products made or assembled by American workers. With these suppliers, we can increase domestic manufacturing through our commitment to purchase more U.S.-made goods benefitting our customers and communities,” said Cindi Marsiglio, vice president, sourcing and manufacturing for Walmart U.S., in prepared comments. “We know that sourcing products closer to the point of consumption has tremendous benefits to our business.


“During our first Open Call event, we made deals with suppliers of all sizes, from those selling product in thousands of our stores to those supplying to just a few. As we continue to grow our online assortments, we added new items to and currently offer more than 22,000 made in USA products online,” Marsiglio added.


Examples of 2014 Open Call Deals:


•Chef Jenn first began selling her seafood items made in her Memphis kitchen to friends six years ago. She presented her products to the Walmart seafood buyer who gave her a deal on the spot. Today, her line of seafood products is in more than 800 Walmart stores across the country, and she’s expected to increase the number of her food offerings at Walmart stores.


•Luxurien International is in more than 600 Walmart stores following a successful launch on with its contemporary metal bands, camouflage rings and exotic wood jewelry. By year end, Luxurien expects to hire an additional 35 employees and is planning to break ground on a U.S. production facility just outside of Salt Lake City, Utah.


•Emilia PC acquired a factory in DaKalb, Mississippi, and is reshoring beauty products from Israel following a commitment from Walmart merchants at Open Call and Walmart Made in USA Summits .The company expects to create 100 jobs by the end of the year. These beauty products are expected to hit store shelves this summer.


“In 2013, Walmart announced the company would purchase an additional $250 billion in products supporting American jobs over 10 years. Walmart will accomplish this goal by pursuing a multi-pronged approach that includes: increased purchasing of current U.S. manufactured goods, sourcing ‘new to Walmart’ U.S. manufactured goods, and supporting the reshoring to U.S. of goods the retailer already buys, the news release said.


To learn more about Walmart’s U.S. manufacturing commitment or to apply to attend the “Made in USA” Open Call and U.S. Manufacturing Summit on July 7-8, go to


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