Get Ready. "Get Set. Get Old." Campaign Launch Today
Thursday, June 4, 2015
Today, Pfizer launched the latest evolution of our Get Old program – “Get Ready. Get Set. Get Old.” – to challenge people to embrace aging as not an end, but a beginning—a time to fulfill old dreams and make new ones a reality.
The campaign kicks off with the release of “Commencement Day” a video, which uses the traditional summer graduation milestone as a metaphor for embracing new phases of life and inspires those of all ages to see every day as a Commencement Day or a new beginning. https://www.youtube.com/watch?v=Fp-lBWm2kmA&feature=youtu.be.
We encourage you to take a look at our social media kit https://www.getold.com/commencement-day , and share the video on your social networks.
In addition to the video, we are unveiling a creative campaign about individuals in their 40s, 50s and beyond experiencing “firsts” or “new beginnings” - a couple in their 50’s on a “First Date”, a man in his 40’s as a “Freshman” or a couple in their 60’s looking at their “Starter Home.”
Many of you are Get Old partners and have been sharing your health content with us over the past several years. We have been effective in pushing out your messages through our site. Last year, we had over 1.4M site visits and our social media community grew by 215%. Clearly, Get Old is hitting the target and drawing attention to important health and aging issues, events and information.
As we kick off another year, we would like to remind all of you to think of Get Old as a valuable tool for spreading your messages and using it as a resource for your constituents. We can help you share existing content (articles, blogs, checklists) and spread the word about your events, webinars and Twitter chats.
It’s simple. Just keep Jenn Albano (Jennifer.firstname.lastname@example.org) on your mailing list and in your address book. Open a dialog so that she can help you discern what will work on Get Old and how to best leverage its reach.