It's the time of year when everyone is throwing around predictions — and in the marketing world, emotion is shaping up to be a hot marketing trend for 2016. What does emotional marketing mean, and how can your small business tap into it?
Pricing your products as you launch your small business? It may be worth taking a second look at your pricing strategy.Sure, you could count your material costs and base your price on that alone, leaving yourself a small profit margin. But have you included the cost of your time and labor? How about transportation, shipping, and taxes?
The year began with a powerful nor’easter that dumped several feet of snow in Massachusetts, forcing major road closings and flight cancellations in the Northeast. In October, heavy rains in the Charleston, South Carolina area resulted in flooding that caused widespread losses. The year ended with deadly tornadoes and floods sweeping through the Midwest and the South.Join Agility Recovery and the U.S. Small Business Administration for a free webinar that will take a look at how small businesses handled disaster-related losses in 2015, lessons learned, and the resulting best practices.
Topics will include:
A retrospective of major disaster events in 2015 causing business interruptions
Steps and tools your organization needs in order to be prepared
Actionable ideas that can be applied today to increase your organization'spreparedness
The SBA is seeking input and comments on certification of Women-Owned Small Businesses (WOSB) and Economically Disadvantaged Women-Owned Small Businesses (EDWOSB) in connection with the Women-Owned Small Business Federal Contract Program (WOSB Program).
SBA is planning to amend its regulations to implement section 825 of the National Defense Authorization Act for Fiscal Year 2015 (2015 NDAA). Section 825 of the 2015 NDAA removed the statutory authority allowing WOSBs and EDWOSBs to self-certify.
SBA intends to draft regulations to implement the statutory changes.
Small Business Exporters: Register Now for the 2016 Hannover Messe Trade Show in Germany
Hannover Messe 2016 is the premier international trade shows for industrial technology, and for the first time the U.S. isthe Partner Country.President Obama will be the first sitting U.S. President to participate in the show, demonstrating what a unique opportunity 2016 presents to the U.S. business community.
5,000+ exhibitors from 100 countries
Includes a worldwide audience of buyers, distributors, resellers, and investors
Certified by the U.S. Department of Commerce
The SBA is providing export finance counseling to U.S. small business exporters, to engage commercial lenders and financial institutions, as well as to educate private-sector partners on U.S. government export financing and insurance programs.