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WIPP National Partner Michelle Ruiz' Legal Marketing Book is Placed on Best Seller List

Tuesday, March 01, 2016  
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for immediate release


For more information please contact:

Esmeralda Ramirez-Rueda at: 310-853-2170





Los Angeles, CA (January 28, 2016) Communication Strategist and first-time author Michele Ruiz today announced that her book, “Content Marketing for Lawyers,” is now an official “Best Seller” on Within 24-hours of its January 21, 2016 launch, the legal marketing strategy guide became a #1 Hot New Release and a Best Seller on The “how to” guide helps attorneys and law firms use content marketing stand out from the competition, increase their referrals, and become ‘thought leaders’ by using content strategies.


In acknowledging her book’s early success so soon after its launch, Michele notes there’s a great need by the legal industry for social media-driven legal marketing strategies. “Most lawyers realize that if they don’t learn how to use social media effectively they will miss a great opportunity to build their practice. For that reason, I’ve laid out workable and proven strategies that have been successfully used by my company’s own clients: Fortune 20 corporations, C-level executives and government entities. It’s worked for them and it will work for today’s digitally-savvy attorneys.”


Criminal Defense Attorney and TV personality Darren Kavinoky adds, “As a lawyer who has used the power of story and the vehicle of TV publicity to grow my law practice, I truly believe content marketing and becoming a legal thought leader is, by far, the fastest way to be considered a go-to expert. In this must-read book, Michele artfully and expertly guides lawyers through this process.”


Michele Ruiz is a former, Emmy Award-winning broadcast journalist who rose to fame on-air at KTLA and KNBC, winning five Emmys, 4 Golden Mikes and L.A. Press Club Awards. Since founding Ruiz Strategies, she’s achieved recognition as a thought leader who advises some of the highest-profile thought leaders, elected officials and senior executives at Fortune 20 multinational corporations.


As an incentive for any U.S.-based law firm that purchases 100 copies of Content Marketing for Lawyers by February 15, 2016, Michele will personally present a 4-hour, on-site content marketing and social media workshop focused on the firm’s unique needs. To order, visit For more information or to obtain a review copy visit or email:


Michele’s Twitter handle: @MicheleRuiz01

Darren Kavinoky’s Twitter handle: @DarrenKavinoky


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