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AT&T Announces Earth Day Activities and Initiatives

Thursday, April 22, 2010  
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AT&T Earth Day Activities and Initiatives

AT&T is proud to join the Earth Day Network (EDN) to promote and expand Earth Day 2010. As the exclusive mobile phone sponsor of this year's Earth Day celebration on the National Mall, April 17-26, AT&T will showcase eco-friendly products, such as the award-winning AT&T ZERO Charger, to an expected crowd of 1 million patrons at its ECO Booth. The booth will be located on the north side of the National Mall at 12th Street, and we encourage you to visit this week. The ECO Booth will feature:

  • A solar powered mobile device charging station.
  • A texting program providing those who sign up with alerts with eco-friendly tips.
  • Free Internet access and access to AT&T Netbooks Opportunities for customers to reduce paper usage by signing up for paperless billing.

AT&T is also supporting the Earth Day Network's "1 Billion Acts of Green Campaign” and is launching AT&T's "1 Million Mobile Eco Challenge” in connection with EDN. These initiatives will educate and engage 1 million youth by encouraging the recycling of cell phones, paperless billing for families and the "Text to Give" Arbor Day campaign, which allows individuals to donate by text to fund the planting of trees. While Earth Day provides an annual opportunity to showcase new technologies and initiatives, AT&T has been working year-round to ensure a sustainable future. Recently, AT&T has:

  • Introduced the AT&T ZERO Charger, the first mobile phone charger that does not waste power when plugged in but not in use. This first-place finisher in the 2010 CTIA E-Tech Awards "Green Solutions” category will be available in the ECO Booth on the National Mall.
  • Challenged its customers to go paperless — with the help of the Arbor Day Foundation, AT&T will have a tree planted for each customer who chooses paperless billing.
  • Announced a transition to smaller packaging for wireless accessories.
  • Rolled out its 1000th alternative-fuel vehicle, a compressed natural gas van, as part of a $565 million planned commitment to replace more than 15,000 fleet vehicles with more fuel-efficient models over a 10-year period.
  • Joined the Department of Energy's Save Energy Now LEADER initiative to reduce energy intensity by 25 percent over a 10-year period.
  • Turned up the volume on cell phone recycling, which should help AT&T recycle 14 million phones by the end of 2011, with proceeds supporting Cell Phones for Soldiers.
  • Partnered with EDN on a year-long program featuring an eco-education rollout on university campuses nationwide.
AT&T is proud of both its recent accomplishments and plans to continue creating a more sustainable future. We look forward to hearing about your organization's Earth Day initiatives and opportunities to work with you in the near future. _

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