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WIPP National Partner Mary Schnack Teams Up With ASBA to Bring Small Businesses The Power of PR

Thursday, March 17, 2011  
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Media Contact: Jackie Copp

Event Contact: Rhette Baughman

Mary Schnack Teams Up With ASBA to Bring Small Businesses

The Power of PR: A Two Part Series

Phoenix, AZ (Feb. 17, 2011) -- WIPP member, Mary Schnack, president of Mary Schnack & Associates, will host The Power of PR seminar through the Arizona Small Business Association (ASBA) on Tuesday, March 29, 2011 at ASBA's Business Education Center, 4600 E. Washington Street, Phoenix,Arizona85034.

This seminar will be part one of a two part PR series that will teach attendees to develop effective pitches to gain media coverage and position their business as a go-to expert.

The Power of PR seminar will cover:

  • The differences between marketing, advertising, public relations, and branding
  • What exactly is PR and why can it be so important?
  • Creating Good Communication and Goodwill
  • Analyzing News Appeal
  • Keeping the Audience in Mind
  • Types of Media
  • Creating a Media Outreach List
  • How to Approach the Media:
    • Tips for writing a successful news release
    • Pitch Letters
    • Media Alert
    • Editorial

The cost is $10.00 for ASBA members and $35.00 for non members.

Register at

About Mary Schnack & Associates – Mary Schnack & Associates are public relations consultants with more than 30 years of experience in journalism, public relations, crisis communications, media relations/training, writing, and marketing communications. President, Mary Schnack is recognized as a dazzling speaker and trainer worldwide. For more information, please visit

About ASBA – For nearly 40 years, the Arizona Small Business Association (ASBA) has been a trusted source in creating opportunities for businesses to make money, save money and achieve amAZing results. With a membership of almost 5,000 businesses, representing over 300,000 employees, ASBA is the second largest trade association in the state and the only statewide association dedicated to serving small businesses. From outstanding value to an extensive range of support and services, ASBA is committed to making Arizona the best place for launching and growing your business. For more information, please visit

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