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Get Connected, Dec. 2014
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An end of year legislative victory makes for a strong start to the New Year ahead for WIPP!  President Obama recently signed into law the National Defense Authorization Act (NDAA) for fiscal year 2015 which included a provision that authorizes sole source authority for the Women-Owned Small Business (WOSB) Federal Contract Program.  In the 2015, a big policy focus for WIPP will be ensuring swift implementation of sole source authority.  Learn more in WIPP Policy News and a happy New Year to you all!


WIPP Launches WIPP International


WIPP has announced the formation of Women Impacting Public Policy International (WIPPI) to expand its goal of empowering women business owners with gaining more access to capital, markets, research and business counseling worldwide. We are proud to announce that by contracting with the London-based organization, Pink Shoe Club, WIPP International’s first partnering country to join as a member is the United Kingdom.

“The formalization of WIPP International broadens WIPP’s collaborative model of building and leveraging relationships with private and public sectors beyond U.S. borders,” said WIPP President and CEO Barbara Kasoff. “These relations ensure the full participation and inclusion of women as a vital source of economic growth. Pink Shoe Club, the first partner of WIPP International, is an organization dedicated to promoting female participation in public life, politics, government and business.  It has gained notoriety by being a strong influence in Parliaments worldwide, and this will be a great partnership for women around the world aspiring to grow businesses.” 

“WIPP has been extremely successful at elevating the voice of women business owners in Washington D.C.,” said Pink Shoe Club President Helene Martin Gee.  “With over 224 million women engaged in the global economy, we need to partner with WIPP and empower these women to negotiate and secure business-friendly policies in their countries.”

Kasoff also announced that Jennifer Bisceglie will serve as President of WIPP International. Bisceglie has served as Chairman of WIPP’s Board of Directors for several years and is the owner of Interos Solutions and Vigillence, Inc., in McLean, Virginia.

Bisceglie added, “There is so much attention currently being focused on the power and effect of the women business owner in her home, community, and country that needs to be harnessed and channeled. This is a wonderful opportunity for WIPP International to partner with the highly respected Pink Shoe Club in working together on elevating the voice of women throughout the UK.  This new relationship begins the movement into impacting the global economy.”

Recommended Tweets to Share on Your Twitter

#WIPP goes #global! WIPP International seeks to help #empower #women #business owners across the world! #EconomicBlueprint

@WIPPWeDecide goes #International! #Power, #success, #economic #prosperity for the #world's #women #entrepreneurs




Sole Source Authority for the WOSB Program Signed into Law

On December 19, 2014, President Obama signed into law the National Defense Authorization Act (NDAA) which included an important provision which improves access to federal government contracts for women-owned businesses. 

The WOSB procurement program, officially launched in 2011, is a critical entry point into the world of government contracting for women entrepreneurs nationwide. Since its inception, the WOSB procurement program has been hampered by restrictions on the size and type of contracts awarded.  Including the fact that the WOSB procurement program does not have sole source authority.  This new law fixes that inequity.

Additionally, a disparity study by the U.S. Small Business Administration (SBA), which identifies under-represented industries for participation in the WOSB procurement program will be expedited as part of the law. Supporters have noted that the study is critical to expanding the program to more industries where the program is needed. The study was originally required by 2018—more than eleven years after the last study—but would be accelerated to 2015. 

Sole source legislation had broad support in Congress as well as at the Small Business Administration. Administrator Maria Contreras-Sweet made improving this program a priority. This victory was made possible with her support and from a broad coalition of women’s business and small business organizations that supported the legislation.

More resources:


Recommended Social Media Messaging to Post on Your Social Media Platforms


President Obama signs the NDAA, helping women-owned small businesses’ gain improved access to the federal government marketplace with a new law authorizing sole source authority for the WOSB Procurement Program.  Read more here:


#WIPP Victory! #SoleSource Authority authorized for #WOSB Program improving access to #gov #contracts for #WomeninBiz

#POTUS signs #NDAA helping #WOSBs gain better access to #federal contracts. #SoleSource @WIPPWeDecide Victory!




CAKE&WHISKEY magazine was born from gatherings that editor Megan Smith had among local businesswomen in her city. Motivated by the level of energy generated in these meetings, Megan began organizing larger groups, called "Hobnobs.” Now held nationwide, Hobnobs led to the development and launch of CAKE&WHISKEY Magazine, which debuted in the spring of 2013.

CAKE&WHISKEY embodies the sweet and spirited aspects of these gatherings. While eating cake, drinking whiskey and talking shop, women connect and collaborations begin. “I studied business publications and found there was nothing that truly addressed the diversity of interests of women in business," says Smith. "I wanted CAKE&WHISKEY to emulate the experience of enjoying a two-hour lunch with an inspirational girlfriend."

Smith has grown the magazine and the brand to an international level in two years on little more than ingenuity, creativity, and massive gumption. She is sought out by major publishing industry conferences to speak on out-of-the-box thinking in publication growth as well as speaking to MBA students, corporate leaders and women’s initiatives worldwide.

Today, the current issue of CAKE&WHISKEY is available for purchase at over 400 Barnes & Noble locations nationwide, as well as independent bookstores and online.  

USE CODE: WIPP2015 to allow your members and database to get a 50% discount at checkout on a year subscription to CAKE&WHISKEY

Learn More:

Recommended Tweet to Share on Twitter

Partnership w/ #WIPP & @cakenwhiskey create inventive & resourceful ways 4 #women #entrepreneurs 2 #inspire #learn #collaborate #succeed  

WIPP Education, Events, Promotions:

"Build My Business" Ad Campaign


WIPP is bringing your members the exclusive “Build My Business Ad” campaign. As a WIPP Coalition Partner, your members and friends can have a print and web ad built for the low cost of $50! WIPP will even do all the work, all your members have to do is:

  1. Choose which ad design template best suits their business taste.
  2. Provide your business information & message to populate the pre-assigned fields.

And voilà women business owners have their first ad! Help your followers start this New Year off with a strong foot forward and targeted marketing to help with business success. Click here to get started today! 

myContracting Media Kit

 Recommended Social Media Messaging to Post on Your Social Media Platforms


Time to get motivated and gain the exposure your business deserves! WIPP Is helping you with the "Build My Business" Ad Campaign! Get a business advertisement for the low cost of $50! Email Jessica, TODAY!


@WIPPWeDecide is bringing you the #GrowMyBusiness #adcampaign. For a low cost, get your first business ad created for 2015!, (415) 434-4314 


 Women Accessing Capital: Hire Smart - Five Things to Consider Before You Hire

January 8th at 1:00pm ET/10:00am PT
Register here



HireSmart: 5 things 2 consider b4 #hiring #jan 8 #WIPP

Hire 4 the right #reasons #Learn how 2 #hiresmart #jan 8 #WIPP


Join #WIPP and #Intuits Leslie Barber on January 8 for a discussion highlighting the 5 things to consider before #hiring employees. #Protect your small business and #Hiresmart #accesstocapital #WIPP


Give Me 5: Doing Business with GSA

January 14th at 2:00pm ET/11:00am PT
Register here


New #class on doing #business with @usgsa w/ Anna Kalayil, Regional Director, #GSA #open conversation #new programs

In #2015 #Discover @usgsa! Conversation on #new programs, existing programs, #policy w/ a Regional Administrator 1/14


Join an interactive and engaging conversation from GSA Regional Administrator Ann Kalayil and Ann Sullivan, WIPP Government Relations to outline new programs from the GSA + existing programs. You are free to ask your questions and receive up to date information on doing business with the GSA! REGISTER TODAY:


 Time to discover the GSA in 2015! Join the conversation from GSA Regional Administrator Ann Kalayil and Ann Sullivan, WIPP Government Relations to outline new programs from the GSA + existing programs. Join the conversation where you can ask your questions and receive up to date information on doing business with the GSA! REGISTER TODAY:


WATT: How to Use Video Created on Your Mobile Device to Boost Sales & Build Credibility 

February 12th at 11:00am ET/ 2:00pm PT
Register here


Use #mobilevideos 2 #boost #sales & build #credibility feb12 #kimfoley #WIPP #technology

Learn the #capabilities of ur #mobiledevice Make #videos 2 #boost #biz feb 12 #wipp


FREE COURSE: Join #WIPP and Brand in Focus' Kim Foley on February 12 and learn how to create #videos on your mobile device to build your businesses #credibility Register TODAY:



  • 2015 National Small Business Week Awards:  The Small Business Administration is seeking nominations for their 2015 Small Business Awards.  For more than 50 years, SBA has recognized the outstanding achievements of America’s small businesses for their contributions in their local communities, and to our nation’s economy. Winners will be announced during National Small Business Week in May 2015. Learn more about nominations

  • NAWBO San Francisco Educational Series on Jan. 8th:   Join NAWBO San Francisco at their next educational speaker series and dinner on January 9th.  The topic will be Give Voice to Your Vision: Public Speaking, Influence and Inspiration.   Learn More & Register:


Please contact Lynn Bunim at (415)434-4314 or via e-mail at with questions/comments regarding your coalition partnership. 

For feedback or questions on WIPP’s Get Connected E-Newsletter, please contact AnnaKate Moeller at (415) 434-4314 or via e-mail at


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