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President's Message: Get Ready for Small Business Saturday

Posted By Candace Waterman, WIPP President & CEO, Wednesday, November 6, 2019
Updated: Tuesday, November 5, 2019

Every day, WIPP is on Capitol Hill advocating for federal policies and legislation that benefit women-owned and minority-owned businesses. But most small business, like politics, is local. Each year, WIPP leverages our grassroots origins to help celebrate local business owners across the nation. 


On November 30, we ask you to join us in celebrating the 10th annual Small Business Saturday®, backed by American Express. 


Founded in 2010 by American Express, the Saturday after Thanksgiving has become a holiday shopping tradition dedicated to uniting communities and supporting all kinds of small businesses. 


Since 2011, WIPP has been a part of Small Business Saturday by leading the Small Business Saturday Coalition, an always-growing grassroots network of more than 600 national, state, and local associations across the country and in U.S. territories that support strengthening local economies through the Shop Small® Movement.


As leader in the Coalition, WIPP leverages our relationships on Capitol Hill as well as with local public officials to recognize Small Business Saturday and acknowledge the contributions of more than 10 million women-owned small businesses in the backbone of our economy. 


Get Ready and Get Involved: 


  • Visit AmericanExpress.com/MarketingSupport for customized marketing materials for your storefront, website, and social networks, and to show your support. Download them for free in the Shop Small Studio. 

  • Connect with your community. Connect with other organizations and businesses in your community to see how you can work together on Small Business Saturday events and promotions.

  • Make plans on November 30 to visit your local corner store, your favorite cleaners or restaurant, or your trendy online boutique.


Commit to #ShopSmall on Saturday, November 30 and celebrate the small businesses that help our local communities grow jobs and stay vibrant.


Tags:  partner  President's Message  Shop Small  Small Business Saturday 

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