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WIPP 2011 Annual Leadership Conference: Washington, DC
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10/11/2011 to 10/13/2011
When: Tuesday, October 11 - Thursday, October 13
Where: The Westin Georgetown
2350 M Street, NW
Washington, District of Columbia  20037
Contact: Pam Woo

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WIPP 2011 Annual Leadership Conference  
 Breaking New Ground and Building Opportunity
Beyond the Blueprint
October 11-13, 2011, Washington, DC

The Leadership Conference will bring together leaders from the public and private sectors, nonprofits and the small business owner community to explore new ideas to spur economic growth in America. Leading experts on the Economy and Access to Capital and from the Healthcare, Procurement and Energy sectors will discuss trends and opportunities with attendees. The goal: to identify long and short term strategies to unleash innovation, rebuild our small businesses and boost our national economy.

"I've made a lot of connections with many other women business owners through WIPP; these women come from all over the country and they're involved in all different kinds of businesses. I've met some amazing women I never would have come across had it not been for WIPP. We've exchanged ideas, I've done business with them, and we've really rallied together for our common cause of legislative action through WIPP."

Lynne Marie Finn, President & CEO, Superior Staff Resources, Inc., Williamsville, NY
WIPP Board of Directors



Tuesday, October 11

The Westin Georgetown
2350 M Street, NW, Washington, DC 20037


9:00 – 11:00         Board of Directors Meeting

11:00 – 1:00         Combined Board of Directors and Executive Advisory Board and Corporate Advisory 
                             Board Meeting

Conference Agenda

12:30                    Registration is open.

1:30                      Welcome Remarks Barbara Kasoff, President, WIPP

                             Keynote Address
                                   Rosa Gumataotao Rios, Treasurer of the United States

2:00 – 5:30           Panel Discussions Focused on Industry Sectors 
                            You won't want to miss discussing growth opportunities as experts identify new trends 
                             and business opportunities.

                             Procurement. Government Downsizing: What's a Woman-Owned Company To Do?
                             Identify the trends, policy and opportunities in the government contracting sector. Given a
                             flat commercial market, government is another way to diversify your revenue stream.
                             Moderated by Ann Sullivan, WIPP Government Relations
                                   Emily Murphy, Senior Counsel, House Committee on Small Business
                                   Michele Chang, Senior Advisor, Office of Government Contracting, US Small Business
                                   Denise Farris, Managing Partner, Farris Law Firm
                                   Karen-Michelle Mirko, Director, Customer Advocacy, American Express OPEN
                                   Paul Murphy, Senior Data Analyst, Bloomberg Government

                             Healthcare. Can Your Company Take Advantage of the Healthcare Overhaul? The
                             new healthcare law affects one-sixth of the nation's economy and affects your
                             competitiveness. Learn components of the new law, business trends and resulting
                             Moderated by Gary Pelletier, Director, Pfizer Helpful Answers
                                   Sherrie Aycock, President, AllPoints Research 
                                   Steve Jones, President, PortNexus Corporation 
                                   Ann Sullivan, President, Madison Services Group; WIPP Government Relations
                                   Bonnie Washington, Senior Vice President, Avalere Health

                             Energy. Reliability, Balance and Opportunity. Small businesses are both consumers and
                             innovators in developing new energy technologies. Discover the economic impacts of US
                             energy policy and trends within the sector. 
                             Moderated by Ann Sullivan, WIPP Government Relations 
                                   Wendi Goldsmith, CEO, Bioengineering Group 
                                   Dan Turton, Vice President, Federal Government Affairs, Entergy 
                                   Alison Williams, Energy Analyst, Bloomberg Government

5:30 – 7:00           Welcome Reception
                             Mistress of Ceremonies: Laura Boyd, Owner and CEO, Policy and Performance

                                   Avra Siegel, Deputy Director, White House Council on Women and Girls

                                   John Herron, CEO, Entergy Nuclear

                                   Simona De Silvestro, IZOD Indy Car Series 2010 Rookie of the Year


Wednesday, October 12

The Westin Georgetown
2350 M Street, NW, Washington, DC

8:00                      Breakfast

8:15                      You won't want to miss discussing growth opportunities as experts identify new trends 
                             and business opportunities.

                             The Economy. The success of small business depends on the strength of the US 
                             economy. Leaders from public and private sectors will provide information to help you 
                             build your business strategy. Get ready to think "big" and learn how to grow again. 

                                  Maria Coyne, Executive Vice President, Business Banking Segment Group, KeyBank 

                                  Monica Luechtefeld, Executive Vice President, Global E-Commerce, Office Depot 

                                  Cathy Martine, Executive Vice President, Small Business Solutions, AT&T

9:00                      Keynote Address
                                  Don Graves, Deputy Assistant Secretary for Small Business, US Department of the
                                        Treasury; Executive Director of the Presidents's Council on Jobs and

10:00 – 11:30       Access to Capital. Gaining Access to Credit. The challenge of the next decade is 
                             growth. A strong economy will start with strong small businesses. Barriers to growth
                             capital must be overcome; resources and solutions to allow small businesses to plan and
                             hire must be developed or revamped and scaled. Think beyond the traditional and learn how
                             to grow again. 
                             Moderated by Connie Evans, President, Association for Enterprise Opportunity
                                   Tammy Halevy, Senior Vice President, Association for Enterprise Opportunity
                                   Amy Millman, President, Springboard Enterprises
                                   Hyacinth Vassell, Manager, Inner City Capital Connections
                                   Kathleen Warner, Chief of Staff, Start Up America Partnership

Capitol Hill
902 Hart Senate Office Building, Washington, DC

12:30 – 2:30        WIPP Congressional Luncheon
                            Mistress of Ceremonies: Regina Sullivan, Director, Government Affairs, WMATA

                                  Chair Mary Landrieu, Senate Small Business & Entrepreneurship Committee (D-LA) 

                                  Senator Susan Collins (R-ME) 

                                  Representative Renee Ellmers (R-NC-2nd)

                                  Women 360: Global Women's Economic Empowerment Initiative Sarah Thorn
                                        Senior Director, Federal Government Relations, Walmart 

                                  Small Business Saturday: Supporting Your Community By Supporting Local, 
                                  Independently-Owned Business
Elise Mitchell, President, Mitchell Communications

                            Looking Ahead to a New Decade: Opportunities and Challenges for Business Growth 

                                  Barbara Kasoff, President and CEO, WIPP

                            Moderated by Donna James, Chair, National Women's Business Council; President, Lardon
                                        & Associates
                                  Ana Harvey, Assistant Administrator, Office of Women's Business Ownership, US Small
                                        Business Administration
                                  Patricia Greene, Chair, Center for Women's Business Research
                                  Marsha Firestone, President, Women Presidents' Organization
                                  Andrea March, Cofounder, Women's Leadership Exchange

                            Policy BriefingAnn Sullivan, WIPP Government Relations

2:45 – 5:00          Hill Visits

Sewell-Belmont House & Museum
144 Constitution Avenue, NE, Washington, DC

5:30 – 7:00          WIPP 10th Anniversary and Awards Reception
                            Mistress of Ceremonies: Cary Broussard, Owner, Broussard Marketing Communications,
                                  Author, Cinderella to CEO

                            In Attendence:
                                  Representative Ann Marie Buerkle (R-NY-25th)
                                  Representative Carolyn Maloney (D-NY-14th)
                                  Representative Niki Tsongas (D-MA-5th)
                                  Representative Judy Chu (D-CA-32nd)

                            2011 WIPP Awards Julie Reiser, President and Cofounder, Made in USA Certified, WIPP
                                  Awards Chair


Thursday, October 13

The Westin Georgetown
2350 M Street, NW, Washington, DC

8:00                    Breakfast                               

8:15                    Women and the 2012 Election. Even in the highest tiers of professional accomplishment, 
                           women are substantially less likely than men to demonstrate ambition to seek elective office.
                           Women are less likely than men to be recruited to run for office. They are less likely than 
                           men to think they are qualified to run for office. And they are less likely than men to express 
                           a willingness to run for office in the future. This gender gap in political ambition persists 
                           across generations and over time. Despite cultural evolution and society's changing 
                           attitudes toward women in politics, running for public office remains a much less attractive 
                           and feasible endeavor for women than for men. Experts will discuss women's political
                           engagment, why women don't run for office, what happens when they do, and why it's so
                           important for women to throw their hats into the ring. 
                           Moderated by Jennifer Lawless, Director, Women & Politics Institute, American University
                                  The Honorable Constance "Connie" Morella 
                                  Margie Omero, President and Founder, Momentum Analysis

10:00                  Economic Development. Building strong communities requires a joint effort from public 
                           and private sectors, and strong, sustainable communities have thriving businesses. Learn 
                           how you can help build your community.

                           Mayor Stephanie Rawlings-Blake, City of Baltimore (invited)

                           Moderated by Ana Harvey, Assistant Administrator, Office of Women's Business   
                                        Ownership, US Small Business Administration 
                                  Michael Thurmond, Former Labor Commissioner, State of Georgia 
                                  Lauren Adkins, Assistant Director for Field Services, National Trust Main Street Center
                                  Laura Fink, Vice President, OPEN Social Media and Customer Marketing, American
                                        Express OPEN
                                  Avis Jones-Deweever, Executive Director, National Council of Negro Women

11:00 – 12:00     Breaking New Ground and Building Opportunity 
                           Help WIPP launch its second decade by participating in a discussion of the vision and  
                           initiatives going forward.

                                 Barbara Kasoff, President and CEO, WIPP

                                 Erik Rosedahl, Vice President, National Grassroots Issues Management, McGuireWoods

                                 Ann Sullivan, WIPP Government Relations

                                 Michelle Thompson-Dolberry, Director, Strategic Initiatives, WIPP



Registration Rates

WIPP 2011 Annual Leadership Conference

WIPP National Partners and Advocacy Partners $350

WIPP Legislative Advocates $375

Registered Coalition Partner Members $400

Non-Members $425

WIPP 2011 Annual Leadership Conference Individual Days/Events

Tuesday, October 11 All day, including the afternoon session and Welcome Reception $150

Tuesday afternoon session only $75

Tuesday Welcome Reception only $100

Wednesday, October 12 All day, including the morning session, WIPP Awards and Congressional Luncheon, 
        Hill Visits, and 10th Anniversary Reception $250

Wednesday morning session only $90

Wednesday WIPP Congressional Luncheon $100

Wednesday 10th Anniversary and Awards Reception $100

Thursday, October 13 Thursday morning session only $90 





The Westin Georgetown
2350 M Street, NW
Washington, DC 20037
(202) 429-0100

The WIPP room block has ended. Please contact Pam Woo,, if you would like to be put on a list in case of cancellations or roommate requests.

Foggy Bottom Station

Washington, DC is served by three major airports: Reagan National (DCA), Washington Dulles International (IAD) and Baltimore Washington International (BWI). Reagan National Airport is the closest in proximity to the Westin Georgetown - approximately 6 miles and $25.00 by taxi. Paid shuttles are available from each of the airports by calling in advance 800-BLUE-VAN. Shuttle rates are approximately $20-$70, depending on the airport you choose.

Click here for the Washington, DC Convention and Visitors Bureau.


Cancellation policy
Attendees may cancel up to 15 days prior to a session and receive a full refund, less an administrative processing fee of $25 per individual registration; within 8-14 days a 50% refund. No refunds will be granted within 7 days or less of the conference.


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