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Nine-in-Ten U.S. Consumers Say Small Business Saturday Has Had a Positive Impact on Their Community

Thursday, November 16, 2017  
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Nine-in-Ten U.S. Consumers (90%) Say Small Business Saturday® Has Had a Positive Impact on Their Community

An important group that drives participation on the day is the Small Business Saturday Coalition. Led by Women Impacting Public Policy (WIPP), the Small Business Saturday Coalition was created in 2011 to help amplify the Shop Small message. Learn more in Markets Insider. 


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