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Reports: Estimated 43% of American adults shopped or dined small on Small Business Saturday

Wednesday, November 29, 2017  
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Reports: Estimated 43% of American adults shopped or dined small on Small Business Saturday

 

Niagara Frontier Publications highlights WIPP's work leading the Small Business Saturday Coalition: Through the Small Business Saturday Coalition, more than 575 organizations helped spread the "Shop Small" message this year, an 18 percent increase over last year. The coalition, led by Women Impacting Public Policy, was created in 2011 to help amplify Small Business Saturday and is comprised of national, state and local associations that help coordinate activities for Small Business Saturday with consumers and small business owners.

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