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December 2014 WIPP National Partner of the Month - Michele Ruiz

Tuesday, December 2, 2014  
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WIPP National Partner of the Month:

Michele Ruiz, President and CEO of Ruiz Strategies


WIPP sat down with Michele to hear a little more about her relationship with WIPP and her business…


Tell us a little about your company and its mission.

Ruiz Strategies develops and executes transformational content messaging strategies for world-class companies, professional services firms, government entities and C-level executives leveraging the power of social media, new media, traditional media and virtual technologies. With an unrivaled dedication to our client’s results, Ruiz Strategies has helped Fortune 500 companies effectively reach their target consumers with an integrated approach to communications. Whether it’s social media, content marketing, search marketing, or gathering insights about rapidly changing consumer segments to increase market share, or targeting hard-to-reach demographic subgroups with in-culture and in-language communication strategies, our client’s results tell our story.



Have you always been an entrepreneur?  If not, what, or who, inspired you to take this leap?

No, I was formerly an award-winning broadcast journalist. I took the leap as an entrepreneur when I was able to raise capital for a business idea that I had for a content company for Hispanics. I founded, a bilingual expert based “how-to” educational broadband site for US Hispanics online. This experience launched me into building my brand, My Life as a Latina Entrepreneur, which focused on educating, inspiring, and empowering entrepreneurs.



How are you engaged in your community (or state or national scene) in philanthropic or political causes? Have you advocated for an issue or a cause important to you (for example:  called or written to your elected official, spoken publicly, or written an op-ed).

As an entrepreneur and a role model, I do a lot of public speaking and sharing of knowledge and insight through my social profiles for entrepreneurs, in particular women entrepreneurs. I also support and work with organizations that are committed to advancing the causes related to women business owners, such as WIPP.



What value/resources has WIPP brought you (training or education, member or political connections/access, awareness of policies that affect your business and its growth, Annual Leadership Meeting, etc.) that have been helpful to you?

My involvement with WIPP has been hugely beneficial to me personally by providing information and training on navigating the federal sector, as well connecting me with other knowledgeable consultants to guide our company so we are spending our time and resources on effective strategies. Also, I have met other women business owners that complement our offerings allowing for fruitful discussions around teaming and other ways of doing business together.


Additionally, I continue to be impressed by the sophistication of its advocacy efforts and most importantly, its results. Understanding the issues is key, and WIPP does an excellent job in communicating and letting us, as women contractors, know what are the steps we need to take to advocate for change so there is parity for women in government contracting. Clearly, the voices of women contractors, through WIPP, are being heard. All the work that WIPP is doing, both directly and indirectly help me as a Latina entrepreneur as well as countless other female business owners, which in turn positively impacts our community and our country.


Click here to view Michele's full biography. 

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