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News & Press: Coalition Partner News

New Women Owned Logo

Thursday, March 19, 2015  
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In June 2014, WBENC and WEConnect International (both WIPP Coalition Partners) joined forces with Walmart to establish a unique logo for retail packaging of products from women-owned businesses.  This new logo will bring consumer recognition of products provided by women-owned businesses on store shelves both in the US and international markets.  Women-owned businesses that are WBENC and/or WEConnect International certified will be eligible to display the logo on their product packaging.



We are happy to share with you an update from our Coalition Partner, WBENC on this exciting initiative:


The Women's Business Enterprise National Council (WBENC) is proud to celebrate Walmart as the first retailer to feature Women Owned Business (WOB) products, making them nationally available in-store, online and identified by a unique, universally recognized Women Owned logo. Developed by WBENC and WEConnect International with support by Walmart, the Women Owned logo signifies to shoppers that a product is made or supplied by a woman-owned business.


"Walmart is bringing Women Owned business products to homes and stores across America – and giving consumers the chance to experience the quality, value and innovation that women's businesses can deliver," said Pamela Prince-Eason, President and CEO of WBENC, the nation's leader in women's business growth.  "We applaud Walmart's significant leadership role in supporting women-owned businesses by making Women Owned logo products more visible and readily available."


Walmart sells thousands of products from women-owned businesses both in-store and online and this month will place six products on feature with the "Women Owned" logo in store, including Milo's Tea®, Jelmar CLR Remover™, HMS Mfg. Co Hefty® Wastebaskets, Goldbug Inc. Carter's Newborn Shoes, Ariela and Associates Smart & Sexy® Bra, and Ziegenfelder's Budget Saver Pops®. The products will be sold in all Walmart stores nationwide and will have a prominent presence on, a new page that also launched to showcase products made by women-owned businesses. The online categories range from beauty and clothing, to electronics, health, and home improvement.


Read more at:


Additional information: 

·       Walmart Launches “Women Owned” Logo In-store & Online:

·       A Cool New Way to Support Women-Owned Businesses:




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