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Nora Daley Joins Speaker Lineup for PWIA Chicago Workshop

Wednesday, May 13, 2015  
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Less than one month to go until the workshop!
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Regional Workshop

The Drake Hotel, Chicago
June 2, 2015 (9am-5pm)

Organizers of the Professional Women in Advocacy Conference have put together a fabulous agenda with informative sessions lead by top experts in messaging, communications, fundraising, social media and association management. Our special lunch session features a fireside chat betweenNora DaleyandDesiree Rogerswho will discuss career, leadership, politics, community, the arts and much more.
Top off the day with a networking happy hour with colleagues.


9:00amRegistration and Coffee
Come early and network with friends and colleagues at the beautiful Drake Hotel.

9:30amOpening Remarks: The Changing Landscape of Advocacy
This is a new era for representing our causes and organizations. The tools and tactics have changed, the audience has changed. Are you changing with it?

Speaker: LeeAnn Petersen, Co-Founder, PWIA Conference

10:00amMake Your Message Stand Out!
This talk includes written and interactive exercises to help you increase the efficacy of your communications relating to your cause. Whether you seek visibility, engagement or funds, this session will help you craft and deliver a message that stands apart from the noise.

Speaker:Marianna Swallow, Coach, Trainer and Author of21 Ways to Engage Your Audience

11:00amFundraising for Advocacy
We were all awed by the incredible results of the ALS ice bucket challenge. However, it wasn't luck but rather sound fundamentals that made this campaign a success. During this session we will cover the building blocks for fundraising to help propel your advocacy to the next level. We will also address technology and social media for fundraising.

Speaker: Caitlin Murdoch, Associate Consultant, Campbell & Company

12:30pmLuncheon: Fireside Chat with Nora Daley andDesiree Rogers
PWIA will feature two of Chicago's most dynamic women on one stage having a conversation about a range of topics including career, politics, business, philanthropy and leadership.

2:00pmVisibility for Your Cause
How to develop a successful online presence and measure results. Whether you are a small non-profit or large association your online presence could probably use a shot in the arm. Are you doing all you can to maximize visibility for your organization or cause and how do you measure that?

Speaker: Andy Crestodina, Co-Founder, Orbit Media

3:00pmTools and Tactics for the Modern Advocate
There is no escape from technology when engaging in a modern advocacy campaign. Ever wonder what tools are available and what the benefits are of each? We will discuss social media platforms, target lists, filtering out chatter and spending your time on messages that matter. We will cover “social advertising,” reaching media, engaging the audience through promotions and effective writing for the web.

Speaker:Mana Ionescu, President, Lightspan Digital

4:00pmPanel: Bringing Value to Your Association through a Robust Advocacy Program
One of the prime benefits of association membership is advocacy. You play a critical role in representing and promoting your cause, issue, industry or organization. Learn how you bring value to your organization and what you could do better.
  • Moderator: Michelle Mason, CEO Chicagoland Association Forum
  • Panelist:Lynne Thomas Gordon, CEO, American Health Information Management Association (AHIMA)
  • Panelist:Mary Eiken, Executive Director, Society of Gynecologic Oncology (SGO)
5:00pmNetworking happy hour, no host bar- Join us by the bar to discuss what you learned, make new relationships and renew old ones.

Who should attend this workshop? This seminar is perfect for advocates, lobbyists, fundraisers, communications personnel, program managers, association staff, campaign staff, community organizers and citizen advocates.
Registration is $300 per person and includes a light breakfast and lunch.

Does your organization support women advocates?
Sponsorships are available starting at $500 and include visibility leading up to and during the event on signage, advertising and social media.

If your organization would like to underwrite this workshop please contactleeann@womeninadvocacy.comorclick here for more information.


Save the date for the Professional Women in Advocacy Conference taking place November 16 -17, 2015 at the Marriott Metro Center in Washington, DC. The theme for this year's conference is the Modern Advocate and the focus will be on using technology to do your job efficiently, effectively and affordably. For more information please visitwww.womeninadvocacy.comtoday!


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