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WIPP NP Mary Schnack To Speak at 4 Day Workshop in Iceland - October 14-17, 2010

Wednesday, July 7, 2010  
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For Immediate Release

Media Contact: Jackie Copp




Reykjavik, Iceland (July 7, 2010) – A four-day workshop to create and reinvigorate personal and business branding for women business owners worldwide will be held October 14-17 in Reykjavik, Iceland.

The workshop helps women achieve success through attaining a clear vision of their present strengths and future goals, identifying their passions, and creating a network of powerful women to support them along their journey.

Entrepreneurs Runa Magnusdottir and Bjarney Ludviksdottir started BRANDit, offeringwomen business owners worldwide an opportunity to revitalize their vision and gain clarity on themselves as a brand. Magnusdottir is certified as a business coach by the International Coaching Federation and the CEO and Founder of will use her experience as acastingdirectorand co-owner of Eskimo Models, an Icelandic modeling agency, to capture each woman's personality via a new headshot, video trailer and press kit.

During the four day workshop each participant will receive group training as well as on-one-one coaching to clarify their company and personal visions. Participants will receive a press kit to introduce to prospective clients including professional head shots, an elevator speech, video trailer, and ideas for a new business card.

Mary Schnack, President of Mary Schnack & Associates ofSilver Spring,MD, will speak on "A Brand Called You.” How do you transform yourself from "an ordinary business person” into a "powerful brand”? Through this presentation, business women will think unique, think independent, and step outside of their daily business mindset and get creative. The brand is YOU, YOU as a leader. It's more important than one may think,” said Schnack, a communications and branding expert that has been giving speeches and presentations worldwide for more than 25 years.

Participants will define a clear vision of their work passions through the Passion Test workshop, derived from the number one New York Times bestselling book,The Passion Testby Janet Bray Attwood and Christ Attwood. The Passion Test workshop will be facilitated by Magnusdottir, a certified Passion Test for Business Facilitator.

The striking setting of Iceland is the perfect back drop for this workshop. "The attendees will be inspired by Icelandic nature while they are reinvigorating their own branding,” said Magnusdottir. "There will be some scenic and remarkable side trips, including a stop at the world famous Blue Lagoon.”

More than 20 women from around the world, includingZimbabwe,New Zealand, theU.S.,Croatia,London,IcelandandMauritiushave already registered. Those who register before July 15thwill be entered in a drawing for a FREE roundtrip toIceland.

For more information visit To register

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