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WIPP NP Judy Bradt Featured Workshop Lecturer - September 28, 2010

Tuesday, July 27, 2010  
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September 28, 2010

The Ultimate Government Market Research Workshop, Course #10907-B

This course focuses on the oft-neglected fundamentals of how winning companies find and focus on government business opportunities long before the RFP is issued.

Special features of this course:

  • Participants' research needs shape the exercises undertaken by the class. Each participant, upon registration, is invited to submit to the instructor one research question for potential development into a more general class exercise.
  • Participants are encouraged to bring laptops with wireless internet capability, and will work in small groups to complete collaborative exercises to gain experience using research tools.

The course is designed for people who want to make the most of free and inexpensive market research tools and techniques for government contracts, and get a sense of when it's worth paying money for market research reports and consulting services. Company owners and business development executives, small business liaison officers, and mentor-protégé program managers can learn how to make the time/money tradeoff when planning the market research essential to successful government business development. Some industry participants will be new to government contracting but eager to build on a strong commercial track record. Others will be fed up with low success on dozens of proposals and seek the keys to improving their win rate. Those who advise small businesses on government contracting will get a toolkit of cost-effective ideas their clients will welcome. This course gives everyone, regardless of experience, a fresh look at how to use public research sources and discover little-known features and resources. The course delivers practical examples of how public market research tools and other research resources can increase success and lower costs of government business development. Company representatives and small business specialists alike will use these tools to guide a company's entry or expansion into government contracting.

LECTURER: Judy Bradt, CEO Summit Insight

COURSE LOCATION:4400 Fair Lakes Court, Fairfax, VA 22033

HOURS OF COURSE: 8:00 AM to 5:00 PM

DRESS CODE: Business Casual

MEALS: No meals are supplied by AFCEA.

PARKING: AFCEA has parking available on site. Please do not park in any space that has a reserved sign. The auditorium entrance is located on the right end of the building. AFCEA personnel will be available for check-in beginning at 7:30 am. If you need to reach AFCEA personnel on the morning of check-in, call 703-631-6142.

$560 Industry/Contractor Rate
$530 Industry/Contractor AFCEA Member Rate
$450 Government Rate
$420 Government AFCEA Member Rate

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