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Get Connected, 2015 Special End of the Year Edition
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2015 Special End of the Year Edition 


Shop Small This Holiday Season and Through the Year

We hope you all were able to participate in Small Business Saturday on November 28th and support your local small businesses by doing some holiday shopping.  

Small Business Saturday was founded with a simple goal, to help small businesses by providing what they need most — more customers — and with a simple purpose — when small business thrive, communities thrive.  Since 2011 Women Impacting Public Policy (WIPP) has been proud to lead the Small Business Saturday Coalition, and this year’s results tell an amazing success story:


  • According to the Small Business Saturday Consumer Insights Survey, total spending among U.S. consumers who were aware of Small Business Saturday reached $16.2 billion at independent retailers and restaurants on the day, an increase of 14 percent from $14.3 billion in 2014. 
  • Among those who shopped on Small Business Saturday, 31 percent attended a community event on the day and 81 percent encouraged family and friends to support their local small businesses.
  • There were 85 million social media engagements in support of Small Business Saturday. 


WIPP’s work with the Coalition provides the foundation for Small Business Saturday.  Our efforts resulted in the following:


  • Engaging over 425 organizations and community groups in supporting and amplifying the message;
  • Rallying over 275 Congressional and Administration officials — including President Obama;
  • Helping coordinate over 4,100 community events;
  • Engaging over 80 city economic development offices;
  • 572 Mayoral offices in issuing proclamations;
  • The U.S. Senate unanimously passed a resolution designating November 28th, 2015 as Small Business Saturday; and
  • 14 Public Service Announcements encouraging the public to "Shop Small" were recorded by government officials across the nation.


Please take a moment to watch and share the 2015 Small Business Saturday video shot with WIPP’s San Francisco office team:

We could not be more proud of WIPP’s role in leading the Small Business Saturday Coalition and the hard work of WIPP’s team in their dedicated effort to make the day a success.  A special thank you goes to our partners, members and friends for their support of Small Business Saturday and local business.  

As we enter 2016, we encourage everyone to Shop Small this holiday season and into the coming year.  In addition, we ask that you seek out other women-owned firms to partner with and do business with in the year ahead.  So add to your new year’s resolutions that this year you will make an extra effort to seek out other women-owned small businesses because “when women support each other, incredible things can happen.” 




WIPP Executive Director Kristie Arslan Appointed to the National Women’s Business Council

The Small Business Administration (SBA) recently announced the appointment of Women Impacting Public Policy’s (WIPP) Executive Director, Kristie Arslan, to the National Women’s Business Council (NWBC).  The NWBC is a nonpartisan federal advisory council created to serve as an independent source of advice and counsel to the President, Congress, and the U.S. Small Business Administration on economic issues of importance to women business owners.  


“Business ownership provides women with a pathway to economic empowerment, allowing them to follow their passion and create their own career, on their own terms.  I am honored to be selected to participate on the National Women’s Business Council to help our policymakers support the growth of women entrepreneurship,” said Kristie Arslan, Executive Director of WIPP. 


As a long-standing advocate for the small business community and an experienced woman business owner, Arslan will serve for the next three years on the Council.  Arslan leads WIPP in its efforts to advocate for women and minority business owners on economic policy and establish educational initiatives that impact business health and growth. WIPP identifies important trends and opportunities and provides a collaborative model for the public and private sectors to increase the economic power of women-owned businesses. 


"It is my pleasure to welcome Kristie to NWBC, an esteemed group of women business leaders.  Kristie has been an advocate for the small business community for many years and has critical insight on issues affecting women-owned businesses in particular. Her extensive public policy experience and business expertise will be a wonderful addition to the Council," said SBA Administrator Maria Contreras-Sweet.

Click here to view the full press release.




Facebook: WIPP’s Executive Director, Kristie Arslan, was recently appointed to serve a three year term on the National Women’s Business Council -


Twitter: .@WIPPWeDecide Executive Director Appointed to National Women’s Business Council @NWBC #WomeninBusiness





WIPP Supported Programming & Tax Extenders in Omnibus Spending Bill

Earlier this week, the Omnibus spending bill for FY2016 was introduced and we are pleased to report that WIPP’s requests were met in full. Importantly, appropriations for the Women’s Business Center Program exceeded WIPP’s request level and the Microloan program will get a significant increase both to lending and technical assistance.


A summary table:



WIPP’s Request


Women’s Business Centers

$17 million

$16 million

$15 million

National Women’s Business Council

$1.5 million

$1 million

$1 million

Microloan Program Lending

$35 million

$25 million

$25 million

Microloan Program Technical Assistance

$25 million

$25 million

$22.3 million

PRIME Program

$5 million

$5 million

$5 million

Office of Advocacy

$9.1 million

$9.1 million

$8.4 million


In addition to funding levels, the explanatory statement accompanying the Omnibus approved report language requiring SBA to seek advice, input, and recommendations for policy changes to the Women Business Center program. The section states:


Women's Business Centers (WBC).--The Committee directs the Administrator to seek advice, input, and recommendations for policy changes from the Association of Women's Business Centers to develop: (1) a training program for the staff of such centers, and (2) recommendations to improve the policies and procedures for governing the general operations and administration of the women's business center program.


Tax Extenders

The following tax extenders of interest to WIPP will be reauthorized:



  • Extension and modification of research credit.
  • Extension and modification of employer wage credit for employees who are active duty members of the uniformed services.
  • Extension of 15-year straight-line cost recovery for qualified leasehold improvements, qualified restaurant buildings and improvements, and qualified retail improvements.
  • Extension and modification of increased expensing limitations and treatment of certain real property as section 179 property.
  • Extension of treatment of certain dividends of regulated investment companies.
  • Extension of exclusion of 100 percent of gain on certain small business stock.
  • Extension of reduction in S-corporation recognition period for built-in gains tax.
  • Extension of subpart F exception for active financing income.




  • Extension of new markets tax credit. 
  • Extension and modification of work opportunity tax credit. 
  • Extension and modification of bonus depreciation. 
  • Extension of look-thru treatment of payments between related controlled foreign corporations under foreign personal holding company rules




  • Extension and modification of empowerment zone tax incentives.
  • Moratorium on medical device excise tax.


The House and Senate are both expected to vote on the Omnibus December 17, 2015. In the interim, a short-term CR will be passed to give Congress enough time to pass the Omnibus.



Recommended Social Media Messaging to Post on Your Social Media Platforms

Facebook: FY2016 Omnibus spending bill was introduced- appropriations for Women’s Business Center Program exceeded expectations and Microloan program will get a significant increase both to lending and technical assistance.


Twitter: FY2016 #Omnibus spending bill introduced: Women's Business Center Program & #Microloan program will both benefit




NAWRB Magazine: Economic Growth 

The National Association of Women in Real Estate Businesses (NAWRB) is proud to announce the release of NAWRB Magazine's Volume 4 Issue 5!


It is their longest issue to date, where they explore the theme of Economic Growth by addressing the successes of women in the housing continuum, from the incredible growth of women-owned businesses to the attainment of Sole Source Authority by the Women-Owned Small Business (WOSB) Program.  


They introduce NAWRB's Diversity & Inclusion Leadership Council (NDILC), dedicated to bringing women's Diversity and Inclusion (D&I) to the forefront with accountability and results. With their expertise, passion, commitment and resources, NAWRB is uniquely positioned as a women's leader in the historic D&I movement.  


NAWRB's SheCENTER(FOLD) Patricia Arvielo is a testament to the potential women possess for economic growth. She tells the story of her life leading to co-founding one of the fastest growing mortgage lenders in the country. From her early days as a softball player in La Mirada to her perseverance through career setbacks, Arvielo is a beaming example of the American Dream.


Decisive developments, proposed rules and successes for minorities and women of the housing economy all comprise NAWRB Magazine's Volume 4 Issue 5. Whether you are a participant in the D&I movement or an observer, this issue is one you must read and share with your sphere of influence. 


Knowledge is Power - Read Today!



Recommended Social Media 

Facebook: New NAWRB Magazine Release – Economic Growth. This is the longest issue to date and a MUST read for women business owners!


Twitter: MUST READ @NAWRB Magazine NEW Issue- Economic Growth! Great resource 4 #womenbusinessowners & longest issue 2 date!




WIPP Partners with Florida 8(a) Alliance

The Florida 8(a) Alliance is a Florida based a 501(c) 3 public charity, with a mission to strengthen, train, educate and promote 8(a) and other small businesses. The Florida 8(a) Alliance is devoted to education and entrepreneurship and is open to all small businesses to include Veteran-owned, Woman-owned, Minority-owned and HUBZone. The Florida 8(a) Alliance is a leading federal contracting consortium providing resources through state wide conferences, workshops, one-on-one mentoring with experienced industry business consultants, monthly newsletters, and monthly webinars focusing on federal government opportunities.  For more information please visit their website at or send an email to  Join them for their 5th Annual Federal Contracting Conference, June 2016, in Orlando, FL!



 Recommended Social Media Messaging to Post on Your Social Media Platforms

Facebook: Congrats to WIPP’s newest coalition partner – Florida 8(a) Alliance.

Twitter: Check out #WIPP’s newest coalition partner @FL8aAlliance #strengthen #Train #educate 8(a) & #smallbiz 




Alliance for Women in Media – Gracie Awards Call for Entries Deadline

The Gracies recognize exemplary programming created by women, for women and about women in all facets of media and entertainment, as well as individuals who have made contributions to the industry.

Call for Entries Ends January 7, 2016Submit Entry Today!


Grow Your Business with WBDC: An Intro to Services

This interactive session is for both prospective and established business owners to provide an orientation of what the WBDC has to offer. Whether you’re thinking about starting your own business or growing the business you already have, this session will help you clarify your needs and learn more about WBDC resources.

Women’s Business Development Center – Chicago, IL

Thursday, January 7 from 5:30-7:30pm – Register here.


Arizona Small Business Association Speed Networking

Be our guest for a fast-paced format of networking that allows you to make vital business connections in increments of up to 90 seconds!

Tuesday, January 12 from 3-4:40pm

Click here to register for the Phoenix Event.

Click here to register for the Tucson Event.


Montgomery County Chamber of Commerce – Chamber After Hours

Professional Casual Networking at its Best!

Clyde’s Tower Oaks Lodge – Rockville, MD

Thursday, January 14, 2016 from 5:30-7:00pm

Click here to register.


GovConnects CFO Round Table Series

Are you a federal contracting CFO looking to connect with peers to discuss changes in the DCAA regulations and other challenges to accounting in the federal sector?  

GovConnects Conference Room – Columbia, MD

Series events starting Thursday, January 14 2016 and ending Saturday, September 17, 2016

Click here to register.


Young Enterprising Women Mentorship Forum

Celebrate and Inspire the Next Generation of Young Enterprising Women

Friday, January 22, 2016 from 4-6pm

University of the District of Columbia

David A. Clark Law School

Click here to register.


CAMEO 2016 Micro Lenders Forum

Federal Reserve Bank of San Francisco – San Francisco, CA

Tuesday, January 26, 2016 at 9am

Register early for this FREE event.


WPO 19th Annual Conference

The Women Presidents' Organization annual conference encourages WPO members to share business strategies and experience with other successful women from all over the world, as well as learn from interactive seminars and speakers.

April 7-9, 2016 in Baltimore, MD

Click here for more information.


WBENC National Conference and Business Fair 2016

With three days of robust programming, the WBENC Conference features lectures and presentations from today’s thought leaders; engaging panel discussions; MatchMaker sessions; networking receptions; and a notable Business Fair.

June 21-23, 2016 in Orlando, FL

For more information, click here.







Reach Your Target Women Entrepreneur Audience in WIPP's myContracting Magazine


WIPP Coalition Partners receive 15% off all Advertising rates. Don't miss out on getting your ad in our next edition!




Please contact Lynn Bunim at (415) 434-4314 or via e-mail at with questions/comments regarding your coalition partnership. 

For feedback or questions on WIPP’s Get Connected E-Newsletter, please contact AnnaKate Moeller at (415) 434-4314 or via e-mail at


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